Alexus Taylor

Alexus approached us with the desire to launch her ceramic essential oil diffuser line through an e-commerce store. The challenge was to create a brand and website that would embody elegance and minimalism while effectively showcasing the diffuser as a decorative piece that enhances any room's ambiance. The goal was to highlight that this stone diffuser is more than just a functional item, but also a tasteful decor element that elevates both the scent and aesthetics of a space.

We devised a comprehensive solution that encompassed branding, product photography, and e-commerce website development. Our approach was to craft a subtle yet premium brand that emphasized the iconic shape of the diffuser, showcasing it in various room settings, inspiring users to elevate their living spaces. We used a neutral color palette to allow the exquisite craftsmanship of the product to stand out, abstract copy to add a touch of mystique to the brand, complemented by a combination of vintage serif font and modern sans-serif to convey grace and strength. Despite the challenge of a small product category, our compelling product photography and unconventional site layout created a unique, immersive shopping experience. The resulting website beautifully showcased the diffuser's allure while communicating the brand's message of transforming any room into a sophisticated sanctuary.