Drawing inspiration from her life on the idyllic islands of Bali, Madi founded Seasun Society. Her goal was to create one of the first Asia-born skincare brands that doesn't promote skin whitening, but instead promote the beauty of natural skin. Seasun Society approached us to craft and execute a cohesive social media strategy.

We gave Seasun Society an Instagram "makeover" and organized a photoshoot in Bali to authentically capture the brand's tropical vibes, celebrate natural beauty, and inspire others to embrace a carefree, healthy lifestyle like that found on the islands.