Unplain approached us to develop their go-to-market strategy and communications plan for their first-ever product launch. Positioned as a high-end yet approachable and authentic brand, Unplain targets millennial women aged 30+ who value clean, Korean skincare. The brand stands out by celebrating individuality and moving away from the perfectionism often promoted by other skincare brands—hence the name, Unplain.

We partnered with Unplain for six months, conducting in-depth research and competitive analysis. Building on their existing brand guidelines and positioning, we developed their messaging and copywriting. This foundation was expanded into a comprehensive advertising strategy, including email marketing, Meta ads, influencer partnerships, and affiliate programs.